I write on LinkedIn about artificial intelligence, innovation, software engineering and the changes reshaping OTAs, mobility and travel tech. On Substack I share the indie-hacker mindset from my entrepreneurship side, and on Medium I write more technical articles. You can also find me on Instagram and YouTube.
Latest writing
Eu conectei o Google Search Console ao WordPress. Agora eles criam conteúdo juntos.
O que acontece quando a ferramenta que encontra a demanda consegue conversar com a ferramenta que publica a resposta?
Colocamos um agente de IA para alugar um carro.
o case continua lá. você não odeia o case — odeia a comparação.
você pode não gostar de quem construiu. ainda assim, ele existe.
trabalhar mais não é uma estratégia
tenho pensado bastante em como a gente aprendeu a confundir comprometimento com disponibilidade. talvez porque horas sejam fáceis de enxergar. impacto nem s…
foco, conforto e o problema de ficar bom demais
o cérebro aprende a economizar esforço. talvez por isso continuar evoluindo exija algum desconforto.
a sala onde estamos construindo as coisas que vão nos substituir
Essa é uma das fotos que mais gosto dos últimos meses.
Encontrei um vídeo de uma vida que ainda faz sentido
Revendo um vídeo de um antigo projeto, percebi que algumas das melhores decisões da carreira nasceram de apostas que pareciam grandes demais para a época.
Preciso parar de criar coisas.
Enquanto alguns discutem quem contou a história, outros seguem ocupados plantando a próxima.
CTO at Rentcars
Rentcars is the car rental app best rated by travelers in Brazil — a 4.9 rating, our highest historical mark and the top score in our segment. Since October 2025 I am the CTO, leading AI-first product and engineering to reduce complexity and accelerate delivery — helping shape the future of global mobility beyond the traditional OTA.
It is a big machine: 370+ rental companies, 44k+ groups, 160+ countries and 37k+ locations. One of our bets: we put an AI agent to rent a car — an API delivers the data, an agent makes the decisions.
Creator of Trydak
Trydak helps brands dominate AI & LLM search results: monitor, understand and optimize how ChatGPT, DeepSeek, Grok, Perplexity, Claude, Meta AI, Microsoft Copilot and Google AI Overviews talk about your brand. AI answers are the new shelf space — if your brand is not cited by LLMs, competitors win the mention and the consideration.
I idealize and orchestrate the product architecture, translating LLM insights into an engine for agent-first web visibility. Answer Engine Insights track how brands are mentioned across AI platforms, the AEO Engine creates AI-optimized content in minutes, and continuous monitoring shows where you show up and what is missing to win Share of LLM Voice.
Case in point: Hemp Vegan boosted its AI visibility 7× with Trydak — with Answer Engine Insights, AI-optimized content and continuous monitoring.
Maker of MCP tools
I build small, useful open tools that connect your own data to AI. The idea is simple: no local servers, no API keys to manage, no CSV exports — just your data, speaking directly to the assistants you already use.
Google Search Console MCP connects your real search data to ChatGPT, Claude, Codex and Cursor.
MCP WordPress turns your WordPress into an AI team, letting Claude, ChatGPT and other MCP clients research, plan and execute content safely.
Opensourcerrr since 1996
My journey in technology started early. At 13, back in 1996, I was already creating open-source mods for Quake. That same curiosity still guides my work: I experiment, learn, and ship.
Delivering on time is a consequence of productivity. Productivity comes from deeply understanding problems and designing solutions for tasks executed repeatedly and at scale.
In recent years my work has focused on Large Language Models — fine-tuning, prompt engineering, embeddings, vector databases and RAG pipelines — using frameworks like LangChain to orchestrate agents, tools, memory and workflows, connecting LLMs to real systems and real data. I run these workloads across Google Vertex AI, AWS (SageMaker included) and Azure ML, on top of NoSQL and distributed data stores, building with Node.js, Vue, Python and React Native. My goal: turn modern AI and data architectures into scalable, real-world products.
Founder of AZPay, AIDAX and Yebo
Before Rentcars, I spent over a decade founding technology companies in Brazil — making, shipping and eventually taking them somewhere.
AZPay was a smart payment solution: multi-processor transparent checkout, cost routing, payment rules and sales recovery. More than 4000 websites adopted the AZPay checkout in 2018 alone.
AIDAX was an api-first analytics + marketing automation platform built on the thesis know more, act better — helping digital products understand, convert and retain users.
Yebo was a headless, API-first e-commerce platform for builders who refuse cookie-cutter commerce experiences.
AZPay, AIDAX and Yebo were all sold to Layer2. It all started at AZClick, the digital agency and tech incubator born in 2012.
Board member of Hemp Vegan
Hemp Vegan is not just a brand — it is a reaction to silence, to exclusion, to the polished lies of a sanitized wellness industry. A one-stop shop for cannabis, built with science, mushrooms, color and care.
As a board member and Country Manager Brazil, I sustain Hemp Vegan's presence and core values during the post-2025 reconstruction cycle — laying the groundwork for its full relaunch in 2026. I also serve on the executive board of Linha Canabica, Brazil's medicinal-cannabis marketplace with 50,000+ users, 240 healthcare professionals and 800+ distributors — the case that proved indie-hacker scale is possible in the segment.
Cannaverse is part of this journey — a constantly evolving digital world where technology and cannabis intersect, where software, data and AI help the ecosystem mature and scale.
Builder of software since 2002
The arc that got me here: VP of Technology at Remessa Online (R$11B transacted, +350k customers), CTO at ForSign, board member at Sthorm and 8D Hubify — and, further back, more than 2000 e-commerce stores built at Dotstore and systems analysis at Budini. With over 25 years in online business and product development. Across fintech, e-commerce, digital analytics and retail, the focus has always been the same: customer-driven innovation.
Contact
Find me on LinkedIn, on Substack and Medium, and on Instagram and YouTube. If you are around Madrid — or in the same train through Europe — say hi.
Beyond my main role, I occasionally act as a CPTO-as-a-Service advisor — shaping MVPs that scale and modernizing legacy systems through pragmatic architectures, with strong emphasis on clarity, transparency and stakeholder alignment. I am always open to conversations about R&D, startup ignition and transformative technologies — preferably over coffee.